What does Turkey, Santa Claus, and trick or treat remind you of? Holidays, right? Get ready to get the best tips from the best social media marketing agency.
As much as you get excited about the holidays and look forward to the big sales that come around this time of the year, your business’s website needs to show the same enthusiasm. Fasten your seat-belts because you are in for a ride of big sale days, and you have a lot to prepare to deliver only the best.
As a business owner, you must understand the importance of website traffic, which magnificently goes up during holiday seasons. And how do you achieve that? By jumping the bandwagon of the big sale offers. But, how does your website contribute to help you win during the big sale days?
1. Holiday Promotion Campaigns
During the sales season, there will be a million people looking for the best offer; what you have to aim for is to convert the visitor to the buyer. When site visitors are looking for online window shopping, they hunt for promos or discounts, and the best discounts always win.
Start by preparing for the sales of your relevant service or products. You may decide the price according to the customers and demographics. Promotions such as buy one get one free or coupons, and promo codes on your website can majorly help you.
2. Make Your Website Traffic-Friendly
What is worse than not getting the website traffic? Having a website that cannot handle the traffic. When a plethora of visitors visits the site simultaneously, there are chances of your website crashing down. During holiday seasons, most websites crash because they are unable to control the traffic.
Check your website host and be mindful of the 100% website efficiency that can perfectly manage the traffic. Moreover, you need to be updated with new trends.
3. Site Optimization on Mobile Device
Needless to say that the entire world uses smartphones, and as they are handy and straightforward, people tend to use them for online shopping as well. If your site is not optimized for mobiles, you have a big chance of losing a chunk of customers.
Before the big sale days come upon you, make sure that your website is easy to browse, allowing people to shop from you using mobiles and tablets.
4. Mobile Device Navigation
Hul Hub is the best social media marketing agency, and we suggest that regardless of the big sale days, your website should have a smooth navigation. Poor navigation will lead your website to lose the visitors with zero clarity of your business and services in their minds.
To make navigation easier for your potential customers, you can use the features such as sort by price and page option, auto-complete, filtering options, and more.
5. Sales-Themed Website Content
Play with your content. Play well! With powerful content, you can drive a significant number of sales. Be one of those companies that effectively use social media marketing and prepare amazing sales-themed or holiday-themed content with the buyer keywords for your website.
The new visitors will eagerly wait for your sale launches and start shopping the very second of its launch. Promote your website in the best possible way as it presents an excellent opportunity to create your niche.
Learn more about it here.
6. Effective Email Marketing
The companies that use social media marketing effectively also understand email marketing’s significance and create powerful email campaigns. You need to get as much traffic as you can, and for this, you have to get in touch with the people in your email contacts.
Prepare exciting and attractive sale-themed email content where you introduce your offers and boast about your business. Email marketing greatly works if it is done efficiently so, make the best use of it.
7. Offer Free Gifts
Who does not love freebies, right?
Offer potential customers some complimentary gifts that can attract them to buy your brand. Shoppers are always interested in utilizing their money in the best possible way, and you can give them this satisfaction by offering them freebies.
Prepare a pop-up of gifts to integrate into your website. You may believe that it is a loss on your business, but when many people develop traffic on your website, you will know how subtly the gifts have given you the required sales.
8. Boost Your Customer Service
When the sale days are around, people are the most active on websites, and they coordinate with the chat support more than ever. They want to ask a hundred questions daily regarding shipping time, exchange policy, details of the products, and more.
During this time, your customer service has to be on point. The customer service representative has to be available at all times, catering to the potential buyer. Inactive and poor customer service may result in the loss of buyers.
We hope that these points by the best social media marketing agency will help you establish and automate your marketing campaigns. This is your best chance to draw a huge chunk of traffic towards your business, do it right! Happy Big Sale Days!